How To Farm Successfully

//How To Farm Successfully

How To Farm Successfully

As Bren Smith recently explained in his heartfelt editorial for the New York Times (Mamas, Don’t Let Your Babies Grow Up To Be Farmers), making a living at farming is hard. No, scratch that. Farming for profit is more than just difficult; statically, it’s almost impossible. The reason so many small farms fail, Bren explains, isn’t due to a lack of enthusiasm by the farmer, or support from the customers. Rather, it’s an economic witches’ brew of under-capitalization, barriers to entry, and a paucity of organized representation. For small farmers wanting to make a living growing wholesome, authentic food, the challenges can almost seem insurmountable.

Sometimes farming is better than a bowl of cherries... It can be an forklift-load.

A forklift of cherries beats a bowl every time.

My own farm teetered on this precipice for decades. From the late 70s to the mid 90s, our family farm treaded water through off-farm salaries. My parents worked city jobs to cover farming debts accrued each passing day. When I returned from college in 1996—determined to single-handedly rescue our failing farm—an entire year of work yielded me a paycheck of $18. Eighteen dollars of profit, from five tractor trailer loads of corn. I was humiliated and ashamed, and doubted whether I could ever make a living from farming.

Twenty years later, and a thousand farmers’ markets under my belt, our farm now makes enough profit to pay ten full-time salaries. But I’m fully aware that our story is more the exception than the norm. In his NY Times article, Bren wisely makes a call to action, encouraging farmers to organize themselves—just like any other business would.

And that’s when it hit me: Family farms are the perfect microcosm for small businesses everywhere. In fact, having spent a little time in graduate school, I’d wager that one year of managing a farm might be worth an entire course load of MBA classes. (I’m not a betting man, so I’d only wager a cookie, certainly not the farm.)

The truth is, farming is a business just like anything else. And for anyone starting out like I did—convinced that if I simply grew great food, the rest would take care of itself—then this fact must not be ignored. So here are five tips for farming success that have little to do with tractors or tillage, tomatoes or turkeys or turnips.

1) Understand The Odds.

Much has been written about how 50% of all businesses fail within the first 5 years, and I would hazard that farming is no exception. Beyond these cold statistics, however, how often do we study the reason why a business failed, or even if it truly ‘failed’ at all? At its core, agriculture is a glorious mixture of skill, temerity and raw good luck, with a thousand creative ways to succeed, and a thousand—often unfair—reasons to fail. Before starting a farm, ask yourself these questions: What are my goals? What will be my measure of success? How do I envision my farm in five years? Introspection helps us face the odds with confidence, making us realize that honest, meaningful work is about more than just the pursuit of the almighty dollar.

Cattle prices are currently at an all time high, exceeding $2/lb.

Cattle prices are currently at an all time high, exceeding $2/lb. on the hoof.

2) Think About Money… A Lot.

Wait, didn’t I just say that farming is about more than just money? Yes, and that’s why this comes in second. Make no mistake, the importance of positive cash flow can’t be overstated on a farm. While I don’t know a single farmer for who ranks money above family, faith and healthy living, I can honestly tell you this: Money ranks a close second.

So, here’s an important secret: There’s never an end to money you can justifiably spend on a farm. Read that line until it becomes rote. A fortune can be spent each day, justifiably, on improving a farm. From fence posts to barn roofs, tools to truck tires, it’s staggeringly easy to blow a thousand dollars a day just keeping things fixed-up and tidy. There’s an old joke in agriculture: How do you get a million dollars from farming? Start with two million.That’s why a legion of equipment, fertilizer, seed and chemical salesmen make their living selling products to farmers. Look up “Money Pit” in the dictionary, and you might see a photograph of your grandparents farm.

Now that you know the secret, take the ‘Smart Farmer Pledge’: ‘Each day, I will consider new ways to generate income—even if it’s a dime, or a dollar—without spending a cent.’ Warren Buffet famously said, “The way to wealth is to buy a dollar’s worth of assets for fifty cents.” The path to wealth in farming is to take what’s free—for example, sunshine—and turn it into cash.

I’m not claiming it’s easy. But it’s fundamentally important for farming success. Can you do it? Challenge yourself.

Remember, stop and smell the radishes.

Remember to stop and smell the radishes.

3) Stop Worrying About Money.

What?! Didn’t I just tell you to think about money all the time? Correct, and that’s why this checks in at #3. Stop for a moment, and reflect back on your answers at the end of ‘Understand The Odds.’ What motivates you to farm in the first place? Is it the freedom to be your own boss, the beauty of working outdoors, the connection to the soil, the abundance of sunlight and fresh air? Some of each, perhaps?

I get it. It’s why I farm, as well. Come to think of it, a sense of community, steady exercise and daily peacefulness would also rank high on my chart. Consider, for a moment. Where, amongst all the attributes listed above, is something that a corporation can package, trademark and sell to you? Can a company sell you good health and peace of mind, like they do steel belted radials and soda pop? Can a company sell you fresh air and beautiful views, or the satisfaction of growing your own food and sharing it with neighbors?

Sigh. Okay, let’s do this thing:

Feel better?

My second secret is this: In farming, there’s something called a ‘lifestyle paycheck’, and it can only be cashed by you. Being a farmer comes with proprietary perquisites, impossible to quantify with dollars. This summer, I had a mockingbird sit on the edge of my roof for weeks—weeks—singing his heart out. I had the most delicious watermelons volunteer in my garden, and I’ll never know what variety they were. My gym membership this year was zero dollars, because I didn’t need one. And I’ve got enough Vitamin D soaked up to make a dermatologist chase me around with SPF 40. What are these things worth?

The bottom line is this: Go ahead and put a price tag on happiness and satisfaction if you think you can. I hear Coke is hiring.

4) Save One Dollar Each Day, And Invest It.

Three billy goats not-so-gruff.

Three billy goats not-so-gruff.

Now wait just a minute here… I keep telling you not to worry about money! But in order to not worry about money, first we have to save for a rainy day. (Of course, rainy days are usually a positive thing on a farm, but you get my point).

Have you heard of the Rule of 72? It’s a simple equation that allows you to predict a doubling of your money, based on a fixed interest rate. Need to turn a dollar into two dollars? At ten percent interest—compounding—divide 72 by 10 for your answer: 7.2 years. How about turning $1,000 into $2,000? At 5% interest, we divide 72 by 5 to get… 14.4 years. Make sense? The takeaway is this. Saving money is a lot like having a baby: There’s never a perfect time to do it. But when it comes to farming, being financially proactive is key. Learn simple tricks such as how compounding interest works, what a reasonable annual return in the stock market is (roughly 8%, btw), and where NOT to put our money (savings accounts at banks are typically bad voodoo; stay away!). Then, you can better understand how to accomplish your farming goals (recall: ‘Goals’, paragraph #1).

One dollar a day. A hundred pennies, scrounged by rooting through your seat cushions. And after that? Root through your friends’ cushions. They won’t mind, they’re your friends. Can you scratch up one dollar each day, save it, and invest it? When it comes to farming—where economic uncertainty is the norm—your resourcefulness might mean ultimate success or failure.

Let’s quickly model a financial scenario. At age 25, invested in a generic mutual fund, after 40 years you’d have $116,000, all for an investment of $14,000 (that’s $1 a day over 40 years). What if you could save $2 each day? A free online calculator projects $245k. Compounding interest, amigos, is your farming friend.

So do yourself a colossal favor, and save a dollar or two each day. And if you can’t (be honest with yourself), then please consider a different career. Finances will crush you in farming, and there’s no sugar-coating this reality.

5) Take Pains To Take Care.

Feel like an emotional yo-yo yet? Sorry to jerk you around, but that’s farming in a nutshell. You just signed up for one of the most difficult jobs on the planet, fraught with risk, uncertainty, and daily challenges. You’ve studied all the pitfalls, had (many, many) honest conversations with yourself and your loved ones. Now, at long last, you’re ready to get started.

Enjoy the moment. You've earned it.

Enjoy the moment. You’ve earned it.

From the bottom of my heart, Thank You. We love you for it, and want you on our team. God speed. May you live to be one hundred and seventeen, and still have all your teeth.

But, please, do take care of yourself. When it comes to farming, no one can care about you more than YOU. Seriously. I’ve learned this lesson the hard way, on my own. For nearly twenty years, I’ve surrendered weekends (and sleep) to farmers’ markets and livestock schedules, waking before dawn and going to bed late. I’ve worked through natural disasters, predator catastrophes, equipment calamities and family upheavals. In other words, I’ve managed a small business, just like a million other small businessmen and women. And at the end of the day, I wouldn’t trade it for anything.

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So there it is, a generic road map to successful farming. Did you notice I didn’t mention corn, cantaloupes or cucumbers? That’s no accident. A farm is the ultimate small business, irrespective of production. And like any small business, hard work, common sense and a little dumb luck usually carry the day. Ready to get started? The rewards will last for a lifetime.

Check out my books, all about food, farming & living the good life!

Growing Tomorrow (with 50 recipes!) is NOW AVAILABLE, and Gaining Ground is a New York Times bestseller.


Order Gaining Ground on Amazon

By | 2018-05-22T22:01:16-04:00 September 2nd, 2014|Farm|15 Comments

About the Author:

Forrest Pritchard is a full-time sustainable farmer and New York Times bestselling author, holding a BA in English and a BS in Geology from William & Mary. Smith Meadows, his farm, was one of the first “grass finished” operations in the country, and has sold at leading farmers’ markets in the Washington DC area for two decades. Pritchard's books have received starred reviews from The Washington Post, Publishers Weekly, Library Journal, NPR, and more.


  1. Chuck September 2, 2014 at 6:05 pm - Reply

    Amen brother. Great advice. All the best from Riven Rock Farm…

  2. I O Ranch Lamb September 2, 2014 at 6:13 pm - Reply

    “So, here’s an important secret: There’s never and end to money you can justifiably spend on a farm. Read that line again, and keep reading until it sticks. A fortune can be spent each day, justifiably, on improving a farm.”

    So true! and even just maintaining, not improving, which we do a lot of both……… ruined a $1500 tractor tire yesterday and needed two wagon tires today. The money going out for things that you didn’t plan for, but have to have, is amazing! Another spot on perspective!

  3. Julie September 4, 2014 at 4:56 am - Reply

    My parents own a farm – not me – but I have my own business. The good advice in this article applies in nearly every way to my situation. I especially love the idea of a lifestyle paycheck – great perspective.

  4. FarmerAhlmann September 10, 2014 at 10:58 am - Reply

    This is an excellent post! I love to see the rule of 72 mentioned in a farming blog =)

  5. Arid Acres Homestead September 11, 2014 at 2:30 pm - Reply

    Great post!! So much truth to all your points. I work and share a large shared property with my landlady. She does not have a business mind and after 35 years of breeding sheep for fiber, she still has to sell sheep every week to pay for her feed and relies on outside incomes as well. Unfortunately, being in the desert, in the middle of a 15 year long drought and being on City water (she has never thought about drilling her own well to grow her own feed), nor has she tried fodder to reduce her feed bills, selling composted manure or even posting the “unsatisfactory” wool for sale -she literally has a trailer full of sealed bags in plastic totes with wool that could be sold…. but I give her lots of kudos because despite all this, she has not given up.

  6. Beth Rogers September 25, 2014 at 8:59 am - Reply

    We should set up a local farmer’s group, FB page, or something—great for encouraging each other, having a get-together (picnics at a park?), and doing trades/sales for used farm items that we need or don’t need! I’m sure the list could go on. We are Skye Ridge Farm, Inc. in Markham, with pastured beef, honey, pork, eggs, and chicken. Might make an actual profit this year….but nothing to live on, that’s for sure.

  7. Sean October 8, 2014 at 7:52 am - Reply

    As I try to figure out what I want my future farm to be, an acquaintence mentioned your farm and book. I really appreciate this post, as it is full of the details and ideas that run through my head. Agrihood, permaculture, farmers markets, community, all traits I grew up with in the Texoma region before we moved to the chaos of the DC area, and things I am educating myself on now. I am going to pick up your book, and see if I can pick up some more inspiration. All the best…PS I am reading a great book by Dan Barber “The Third Plate”. If you haven’t read it already, I highly recommend it.

  8. taufiqsunar November 15, 2014 at 9:37 pm - Reply

    for your case, you are very fortunate to have a family estate, but how about really poor farmer that even doesn’t have any land?

    • Forrest Pritchard November 17, 2014 at 9:20 am

      Thanks for the question. Fortune wasn’t handed to me; I worked for twenty years and found success following these principles. Millions of people have been born into land only to walk away from it, or squander it through poor decisions. Also, I was not born into financial wealth, only a land resource, and growing up I was certainly considered a ‘poor farmer’ myself.

      That being said, there are more opportunities than ever to acquire farmland, with long term leases, grants, urban community farms, etc. The biggest mistake is thinking you need to buy the land outright, saddling yourself with debt from the outset. Rent or barter for land use, build your skills, develop a market, save some money, and perhaps THEN consider purchasing land.

  9. Jim May 5, 2015 at 8:31 am - Reply

    Hello Forrest, You are truly an inspiration.
    If I mob graze my chickens on a pasture of

    Tetrelite intermediate ryegrass
    Tetraploid perennial ryegrass
    Common Flax
    Tetraploid annual ryegrass
    Japanese Millet in Spring and Summer or Ryegrain in Fall and winter
    Red clover, OMRI listed coating
    Strawberry clover, OMRI listed coating
    Alfalfa, OMRI listed coating
    Ladino clover, OMRI listed coating
    Broadleaf Trefoil, OMRI listed coating

    do I also have to supplement the chicken diet with chicken feed? If so, what is the percentage ratio?

    Thank you so much.

    • Forrest Pritchard May 5, 2015 at 8:40 am

      The short answer is, “I don’t know”! But this sounds very interesting, at least during the growing season. Post-frost, I’d wager all bets are off. I assume you’re talking layers, btw, right? I wouldn’t suggest pure pasture ration for meat birds unless you’re willing to wait several months, which really makes the economics challenging.

      Here’s what I’d do: create two groups, one a control group. Give the second group 17% feed for the final hour of the day, after they’ve had time to graze. See which one performs better at the ned of two months from a lying standpoint, heath, etc. That’s as basic scientific as I know how to recommend.

      Good luck, and let me know how it goes!

  10. Jim May 5, 2015 at 4:41 pm - Reply

    Hello Forrest,

    Thank you for taking the time to reply to my questions.
    Yes I am talking about layers.
    I will consider conducting the test that you were kind enough to recommend.
    I will definitely give you a full and detailed report when test is complete.

    Best Regards…..


    • Forrest Pritchard May 5, 2015 at 5:36 pm

      Cool, I’ll look forward to that! This will be really useful information to fellow pastured-poultry farmers.

  11. Ashley Jacobs July 28, 2015 at 7:14 pm - Reply

    Hi Forrest
    Great post.
    I have been a poor farmer for 30 years. Poor seasons and bad decisions have reduced my farming area. I spent most of that time in the high input and high return trap and repeatedly failing. Fed up and depressed I switched to a low input system and still find the going tough
    Am I too old to change to your system?

  12. Savuth Yet November 20, 2016 at 5:11 am - Reply

    My farm is on the Paragraph 2, now. Just start 6 months

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